Creating a marketing plan for your small business is a must.
Every Fall, I sit down and review what worked and what didn’t in terms of the current year’s marketing efforts. I then sit down and create the next years plan, hopefully doing a little better in terms of marketing efficiency than last year.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. ~John Wanamaker
When I’m done creating my annual marketing plan, I add key dates to my Google Apps calendar to remind me when it’s time to take action. While this method works well for me, as a visual learner, I wanted something where I can visually see all my marketing activities in a single timeline.
A visual timeline of my marketing efforts helped me see a entire years worth of marketing at a single glance. I find it helps me to see when my busy marketing periods are, which activities overlap, and if there are time periods where I need to ramp up my marketing efforts.
Below is the link where you can download it free of charge. It’s one of many useful tools I have as part of my Small Business Operations Manual. Feel free to use it, share it, customize it, or use it as a guide for creating your own.
I hope you find it useful for your business, feel free to contact me with any questions. Enjoy!
Annual Marketing Timeline (Download)
Gary Shouldis
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In my opinion creating a marketing plan for a business is very important. Having a plan makes your job much easier. This way you are also sure you will not forget anything.
[...] of the activities cross over into the marketing side of things, so be sure to coordinate your marketing calendar and customer touch point [...]