If you are part of the Twitter Universe, you know that is can sometimes (mostly actually) become a steady stream of useless noise and shameless self promotion. Unfortunatly, too many people take the “Spray and Pray” mentality with their tweeting, resulting in an endless stream of litter on the walls of everyone that follows them.
If used correctly, Twitter can be a tremendous tool for business owners and individuals alike. One of the best, and most efficient ways to use Twitter is to schedule your tweets throughout the day, at times when your followers will most likely hear and respond to your tweets.
One great tool that I have been using for several months now is Buffer App and it has actually made tweeting easy and shall I say fun?
What is Buffer?
Buffer is a neat application that lets you schedule tweets at pre-determined days and times that you choose. Once you have setup your tweeting schedule, simply use one of several Buffer Apps to tweet anything you like.
Some of the highlights of Buffer
- Create a custom posting schedule that suites your audience
- Once you create a posting schedule, just add tweets into your Buffer and they will automatically be scheduled. You do not have to schedule individuals tweets
- Chrome, Safari and Firefox extensions available. You can also use a bookmarklet if you like
- Free account available (up to 10 tweets in queue), paid versions also available
- Mobile app available for Andriod, other mobile platforms can use Buffer’s “email to Buffer” feature
- Full analytic data on your tweets
Once your sign up for an account you are ready to get started
Download the Extensions and Apps That You Will Need
You can install extentions and add ons for most of the popular browsers on the market, with the exception of Internet Explorer. If you are still using Internet Explorer as your web browser, please re-consider. I currently use the Chrome extension as well as the Android mobile app. I find both of these give me the flexibility to “Buffer” a good peice of content from pretty much anywhere.
Once Your Extentions and Apps are Installed, You are Ready to Buffer
When you find an article that you would like to add to Buffer, simply click on the browser extention and the Buffer App will load as you can see above. If you look, you will notice that I have two Twitter accounts and a Facebook Fan Page available for posting. Yes, Buffer is adding Facebook to it’s Buffer Queue!
Once you select which accounts you want to post to, you can post it immediently or add it to your Buffer queue and have it posted at a later date.
You can use Bit.ly or J.mp to shorten your tweets, or if you use Bit.ly Pro, you can use you own custom shortener via the Bit.ly API. As you can see from the url above, I have my own custom url shortener courtesy of Bitly.
A buffer tip that I learned from my good friend Evan Carmichael is if you highlight text in an article and then hit the Buffer button, it will replace the default Buffer text, which is the headline. Sweet!
My Buffer Stream
Once you login to Buffer, you can view your recent posts as well as pending posts. You can edit, re-schedule and delete tweets in queue from this page. You can also post directly from inside Buffer. A neat feature of Buffer is that if you are short on things to tweet about, you can hit the “Inspire Me” button, which will load a recommended post for you to tweet. Most of them are just quotes, and an oocassional plug for Buffer, but it’s still cool.
The Settings Page
From the settings page you can choose which days and times you would like Buffer to post your tweets. The more days and times you choose, the more you will post. Keep in mind you will have to continually add tweets into your Buffer queue as it gets depeleted very quickly if you schedule frequent posts. If you are using the free account where you can have 10 tweets in queue, you will find you are constantly adding content to keep your Buffer Queue full.
If you look on the left side of the image above, you will see the area where you can choose which url shortener you would like to use. If you are using a custom url shortener via Bitly, you can enter your Bitly user name and API key here to activate it.
Buffer Paid Options
Buffer also has Pro and Premium plans priced at $10 and $99 a month. If you are a power poster or manage several Twitter and Facebook accounts these may be options to consider. The premium plan allows for unlimited accounts, making it a great option of you are managing accounts for clients. I currently use the free plan but will most likely be jumping to the paid plan soon as I use it so frequently and am getting tired of constantly having to add conetent to my Buffer Queue.
Buffer is a great tool for Tweeting Responsibly
While I use tools such as Hootsuite and Tweetadder, I find myself using Buffer more and more. I think it’s because the Buffer button is avalable to me anytime I want to add content…..I don’t really have to think about it or do any work, which is great. Also, for someone like me who is obsessed with Google Reader, Buffer makes it easy to add lots of great content in a single sitting, without the fear of annoying my Fans and Followers.
Give Buffer a try, you may find it’s a nice compliment to the tools you are currently using. I know there are tons of great Twtter and Facebook tools out there, feel free to leave them in the comments below!
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Gary Shouldis
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